Flip No. 94

Nourish a Patients First Mindset

A visual commitment to put patients first, drives healthcare-wide culture shift

By gapingvoid

We’ve all had that one experience, as a patient or family member worried for a loved one, where we didn’t receive the best care. That pit that sits in your stomach when it happens feels horrible. It removes some amount of humanity. It makes a clinic or hospital seem like their priorities are elsewhere — that their mission is focused on reimbursements or longer wait times or, worse, pure selfishness.

What if your clinic sent a different message to its patients?

The power of an identified culture or mission can convert an entire building into a living, breathing ecosystem working toward and achieving goals in record time. People who are connected, physically and emotionally, are more likely to act with empathy and greater care. Inspired by the moment a supervising clinician told him to, “treat the problem, not the patient,” gapingvoid‘s Jeffrey Shub created “Patients First,” a campaign built on empathy to flip that industry mantra and capture the care teams and sites willing to make a lasting commitment to put patients first.

12986942_10103247294263151_2881564778934718578_n(Image by Ted Eytan)

Pilot partners will receive copies of the #PatientsFirst gapingvoid print, along with details for capturing the team (and patients!) in pictures, joining the conversation at #PatientsFirst. Send us a letter of intent today to pilot this Flip!

Everyone is asked to 1. Be creative! Include entire teams in spirited photos (sharing them on #PatientsFirst, of course), 2. To keep one copy hung in a central location – the waiting room, behind the front receptionist, or perhaps in the hallway so your patients can see it and participate, too, and 3. Keep others in places that will remind you and your staff, every day, about what you’re really there to accomplish.

Are you a patient looking to bring this to your clinic or care team? Send us a note! We’d love to work with you to recognize their role in your life, and bring this opportunity to them through your recommendation.

12977052_10154076846783523_3914691489936886348_o(Image by Ted Eytan)

#PatientsFirst had its soft launch April 14, 2016 with a community of health designers, architects, and several members of the Flip the Clinic community at the Kaiser Permanente Center for Total Health in Washington, D.C.


  • Terrie

    Patient and Family Centered Care has been a major part of my life for over 5 years now. Unfortunately it was my own cancer which made the need so apparent.
    I am a volunteer advocate and am tired of rolling the Snowball uphill.
    I’m looking for all the success stories I may share with those who are blocking progress, as well as sharing with all the uphill pushers. We all deserve hope.