This flip is one that surfaced during our research—and it seems worth exploring—but we haven’t gotten much further than the big idea. We’re putting it here as an early test. We’d love your feedback. What might we consider when thinking about this flip? Who is already exploring this idea? What is a new and creative approach to this problem? Let us know in the comments section. If there’s enough to develop the idea, we’ll give it the full flip treatment.